a federal judge on friday ordered the owners of dominick's to pay michael jordan $8.9 million for using his identity without his permission in an advertisement.
in 2009, the now defunct supermarket chain used jordan's identity for its rancher's reserve steaks in a special issue of sports illustrated. the ad commemorated his elevation to the nba hall of fame.
lawyers for dominick's owner, safeway, argued they should pay $126, 900. but after deliberating for more than six hours at the end of a week-long trial, the jury decided on an amount closer to what jordan wanted - $10 million.
during the five-year court battle, a judge previously assigned to the case described jordan's demands as "greedy." however before the case went into trial, the court said dominick's was liable for running the ad: the jurors' lone decision was how much should they pay.
jordan said, "it is my name, and i've worked hard for it for 30-something years, and i'm not just going to let someone take it. it's not the type of court i like to win at, but unfortunately we ended up in this court, and i'm very happy with the result."
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