october is breast cancer month. during the last several years, the national football league (nfl) has become a popular supporter and powerful institution to effectively highlight the need for ongoing awareness, education and treatment of breast cancer.
nfl players across the league proudly wear pink shoes, pink socks, pink wristbands, and use pink towels. the field and footballs are adorned with the cause's pink ribbon, the coin used for the opening toss is pink, and fans can buy pink nfl gear to support breast cancer.
but after several incidents of domestic violence and sexual assault involving nfl players - among them jonathan dwyer, greg hardy, ray mcdonald and ray rice - procter & gamble, a major sponsor who planned to partner with the nfl, has planned to pull out of their "significant league-wide" campaign for breast cancer awareness month.
the campaign, sponsored through the company's crest brand, was going to include "multiple players" on each of the league's 32 teams. one player would be deemed an official "ambassador" of the initiative. players would have worn pink mouth guards and interacted with fans on social media as part of the campaign.
the selected players were recently informed the prospective campaign has been cancelled. also, procter & gamble informed the players money slated to be contributed to cancer charities as part of the campaign would still be donated, even though no campaign is forthcoming.
pepsi & company, on thursday, became the latest sponsor to publicly express their displeasure with the nfl and its peripatetic approach to domestic violence cases and sexual assault issues with players. other sponsors voicing their concerns publicly include anheuser-busch, campbell soup company, mcdonald's, verizon and visa.
i am
- mark j. tuggle
- harlem, usa
- same-gender-loving contemporary descendant of enslaved africans. community activist, feminist, health educator, independent filmmaker, mentor, playwright, poet & spiritual being. featured at, in & on africana.com, afrikan poetry theatre, angel herald, bejata dot com, bet tonight with tavis smiley, blacklight online, black noir, brooklyn moon cafe, gmhc's barbershop, klmo-fm, lgbt community services center, longmoor productions, nuyorican poets cafe, our corner, poz, pulse, rolling out new york, rush arts gallery, saint veronica's church, schomburg center for research in black culture, sexplorations, the citizen, the new york times, the soundz bar, the trenton times, the village voice, upn news, uzuri, venus, vibe, wbai-fm, wnyc-fm & wqht-fm. volunteered with adodi, bailey house, inc., black men's xchange-new york, colorofchange.org, drug policy alliance, east harlem tutorial program, imagenation film & music festival, presente.org, save darfur coalition, the enough project, the osborne association, the sledge group & your black world. worked on films with maurice jamal & heather murphy. writing student of phil bertelsen & ed bullins. mjt975@msn.com.
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