a federal judge on friday ordered the owners of dominick's to pay michael jordan $8.9 million for using his identity without his permission in an advertisement.
in 2009, the now defunct supermarket chain used jordan's identity for its rancher's reserve steaks in a special issue of sports illustrated. the ad commemorated his elevation to the nba hall of fame.
lawyers for dominick's owner, safeway, argued they should pay $126, 900. but after deliberating for more than six hours at the end of a week-long trial, the jury decided on an amount closer to what jordan wanted - $10 million.
during the five-year court battle, a judge previously assigned to the case described jordan's demands as "greedy." however before the case went into trial, the court said dominick's was liable for running the ad: the jurors' lone decision was how much should they pay.
jordan said, "it is my name, and i've worked hard for it for 30-something years, and i'm not just going to let someone take it. it's not the type of court i like to win at, but unfortunately we ended up in this court, and i'm very happy with the result."
- mark j. tuggle
- harlem, usa
- same-gender-loving contemporary descendant of enslaved africans. community activist, feminist, health educator, independent filmmaker, mentor, playwright, poet & spiritual being. featured at, in & on africana.com, afrikan poetry theatre, angel herald, bejata dot com, bet tonight with tavis smiley, blacklight online, black noir, brooklyn moon cafe, gmhc's barbershop, klmo-fm, lgbt community services center, longmoor productions, nuyorican poets cafe, our corner, poz, pulse, rolling out new york, rush arts gallery, saint veronica's church, schomburg center for research in black culture, sexplorations, the citizen, the new york times, the soundz bar, the trenton times, the village voice, upn news, uzuri, venus, vibe, wbai-fm, wnyc-fm & wqht-fm. volunteered with adodi, bailey house, inc., black men's xchange-new york, colorofchange.org, drug policy alliance, east harlem tutorial program, imagenation film & music festival, presente.org, save darfur coalition, the enough project, the osborne association, the sledge group & your black world. worked on films with maurice jamal & heather murphy. writing student of phil bertelsen & ed bullins. firstname.lastname@example.org.